Nichole Morris


Nichole Morris is the director of the HumanFIRST Laboratory in the Department of Mechanical Engineering, a research scholar at the Center for Transportation Studies, a graduate faculty member of the Human Factors and Ergonomics program, and an adjunct professor in Industrial and Systems Engineering at the University of Minnesota. Dr. Morris's research focuses on human-computer interactions with technology related to various aspects of transportation. Her research interests include human factors, safety, gender disparities, judgment and decision-making, and usability. Her research has examined pedestrian safety; usability and design of crash report interfaces; law enforcement training materials; work zone safety; stakeholder perceptions of non-traditional traffic treatments; in-vehicle interfaces; rural intersections; distractions and errors in retail pharmacies; at-risk driver coaching interfaces; behavioral adaptations to connected vehicles technology; the mental processes that prohibit perfect time-sharing of driving and secondary tasks; non-destructive inspection techniques of aircrafts; and the usability of voice-recognition, keypad, and handwritten input software suites.

Dr. Morris received a Ph.D. in psychology (human factors) from Wichita State University in 2011. She also holds an M.A. and B.A. in psychology from Wichita State University.

Selected Publications

Shen, S., Ramirez, M., Hamann, C.J., Morris, N., Peek-Asa, C., & Zhu, M. (2021). The associations between older driver licensure laws with travel and passenger behaviors among adults aged 65 years or older (United States, 2003–2017). Int. J. Environ. Res. Public Health, 18, 2251.

Craig, C. M., Morris, N. L., Achtemeier, J. D., & Schwieters, K. R. (2021). Auditory Alerts and Safety with Simulated Bicycles and Motor Vehicles. Transportation Research Record.

Morris, N. L., Craig, C. M., & Van Houten, R. (2020). Effective interventions to reduce multiple-threat conflicts and improve pedestrian safety. Transportation Research Record, 2674(5), 149-159.

Craig, C. M., Morris, N. L., Schwieters, K. R., & Iber, C. (2020). Pink elephants on the road: Visual illusions and distortions when driving during significant sleep deprivation. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (Vol. 64, No. 1, pp. 1360-1364). Sage CA: Los Angeles, CA: SAGE Publications.